Who we are

Cynthia Smith

CEO and Founder

Although always an entrepreneur at heart, Cynthia dedicated more than a decade to corporate, learning finance and business operations. Driven by her true passion, she then gained experience at a start-up.

She takes a collaborative approach to working with others, building relationships based on authenticity and trust.

In addition to advancements in financial technology, Cynthia enjoys creating, innovating, and helping others succeed. She started Shynvi to pursue these not so guilty pleasures.

Cynthia earned her B.S. degree from Bradley University and MBA from The University of Chicago Booth School of Business.

She is a proud dog mom living in Chicago and can occasionally be found climbing, bowling, or taking the dogs for a stroll.