Shynvi

Strategic Financial Advisory

and CFO Services

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Who we serve

We serve healthy and distressed middle-market companies that need experienced financial leadership, deeper analysis, or additional execution capacity—whether the business is growing, navigating a transition, facing increased complexity, or experiencing financial pressure.We work alongside owners, executives, lenders, investors, and existing finance teams to provide the financial insight and leadership needed to move critical initiatives forward.

Engagements may include:

Strategic financial planning and modeling to evaluate growth initiatives, operational changes, transactions, or restructuring scenarios
Financial performance and profitability analysis to identify key drivers, risks, and opportunities
CFO and financial leadership support during periods of transition, increased workload, or organizational change
Transaction and ownership transition support, including financial projections, lender-ready materials, and post-acquisition planning
Turnaround and distressed-company support requiring enhanced financial visibility, forecasting, and decision support
Financial systems, reporting, and process improvement to strengthen financial infrastructure and improve execution
Special projects and strategic initiatives requiring experienced financial leadership and execution support

Our engagements are tailored to the needs of the business, from focused project support to ongoing fractional financial leadership.

Our services include the following:

Financial Modeling and Analysis

Financial projections and scenario modeling (e.g., multi-year pro forma financial statements, 13-week cash flow)Financial analysis (e.g., sales, expense, cash flow, profitability)Business performance analysis and decision-support modeling (e.g., growth, restructuring, or capital planning)

Financial Planning and Reporting

Budgeting and forecasting support across monthly, quarterly, and annual cyclesDevelopment of management, board, and lender reporting packagesKPI reporting and financial performance visibility and tracking

Financial Operations and Strategic Execution

Standing up or enhancing FP&A functionsActing as strategic liaison between ownership and outsourced finance/accounting providersDeveloping and improving processes between existing finance and cross-functional teams

Experienced, Organized, and TransparentWhen you engage Shynvi, you get experienced financial leadership that can quickly become familiar with your business and its needs and start adding value. We take ownership of the work, adapt to the challenges of each engagement, and keep communication clear and responsive throughout the process. Our focus is on delivering high-quality work, following through on commitments, and seeing each engagement through to completion.

Meet the Founder

Cynthia Smith, Founder and Principal

Let's connect

[email protected]

About

Although always an entrepreneur at heart, Cynthia dedicated more than a decade to corporate finance and business operations at Fortune 500 companies where she built a reputation for delivering results.Driven by her true passion, she later joined a fast-growing, mid-sized startup, gaining firsthand experience navigating the complexities of scaling a business.She is a transformational leader who brings clarity to complex challenges. Known for her collaborative approach and commitment to authentic relationships, she partners with founders and executives to align financial strategy with business vision.She launched Shynvi to combine her passion for innovation, technology, and helping others succeed, offering forward-thinking financial leadership to growing businesses and those experiencing challenges or change.Cynthia holds an MBA from The University of Chicago Booth School of Business, a B.S. from Bradley University, and the Certified Turnaround Analyst (CTA) designation through the Turnaround Management Association.Based in Chicago, she’s a proud dog mom who enjoys climbing, bowling, and exploring the city with her pups.Questions? Let's start with a conversation.

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